How do we do it?

The WinBuyer™ Partners Program delivers a patent-pending ecommerce application for online retailers that want to increase their shopping site’s profitability. The WinBuyer technology displays accurate and reliable competitive pricing information that helps shoppers make more informed choices and provides retailers with the power to position their core products as the low cost leader, while increasing lead-based revenue.

Online shoppers often make purchase decisions based on price comparisons. With WinBuyer, online retailers can turn browsers into buyers by displaying accurate and reliable competitive pricing information that positions their core products as the low cost leader.

Ideal for online retailers who need to gain an edge over larger ecommerce aggregators, the WinBuyer technology makes it easy to dynamically select the competitive information to be displayed, ensuring premium positioning for their core products. Further, the retailer becomes an information hub, using competitors’ pricing and lead-based programs to their advantage. Consumers receive competitive product and pricing information without leaving the retailer’s site. For products that are less core to a retailer’s business, WinBuyer increases lead-based program revenue by generating click-through traffic.

WinBuyer evolved from Conversion Methods, a company that CEO Miki Balin founded in 2004 to create a dynamic pricing tool for merchants. Today, the WinBuyer Commerce Information Extraction (CIE) algorithm provides precise third-party pricing validation that helps consumers make more informed choices. By creating consumer confidence, retailers are increasing the speed to sale and conversion to sales rates.

WinBuyer’s CIE delivers competitive pricing information in real-time, instantaneously analyzing any single product page on a merchant’s site and creating and precise product matches. Merchants then receive a list of competitors who sell the exact same product for higher prices, thereby positioning themselves as the low-cost leader. Real-time conversion and click-through reports, combined with the availability of revenue reports in less than two days, ensure retailers always know how their site is performing. No other application enables retailers to benefit from this competitive pricing strategy.