Overview
WinBuyer’s patent-pending technology provides precise third-party pricing validation
that helps consumers make more informed choices, speeding the buying decision.
- WinBuyer’s Commerce Information Extraction (CIE) algorithm delivers
competitive product and price information in real-time, increasing consumer confidence.
- The WinBuyer data aggregator analyzes any single product page on
a merchant’s site and creates precise product matches, providing merchants with
a list of competitors who sell the exact same product for higher prices.
- Larger ecommerce sites already provide competitive pricing information,
(i.e. Amazon, Buy.com) but do not enable smaller retailers to benefit from the same
strategy.
The Technology
CIE, which stands for Commerce information Extraction, is the core technology for
the Partners Program application. The CIE allows Winbuyer to provide the application
for virtually any merchant, from Top 500 retailers to the long tail merchants, with
almost zero integration time and minimal effort.
The CIE is a heuristic algorithm that analyzes in real time any single product page
on a merchant’s site. The CIE analyzes these product pages without any previous
knowledge of the site, and finds the main product in that specific page and its
price tag. Based on this data, Winbuyer can provide the merchant with a list of
competitors who sell the exact same product for higher prices.
WinBuyer’s data aggregator uses feeds from several of the leading comparative shopping
sites. For each product on a merchant’s site, the data aggregator checks for the
best matched feed so that both coverage and revenue are maximized. It also includes
a proprietary algorithm that analyzes the match between the merchant’s product and
the matched product in the data aggregator engine, so no false positive are shown
and only competitors that sell the exact same product for a higher price tag are
shown (although the merchant also has the option to show all competitors and not
control for pricing) .
Guidelines
- The focus of the application is on a single product page. Web pages
that are not focusing on a specific product, but several products on the same level
(such as category pages), cannot not be processed, as they may provide misleading
information.
- Product pages that are image based, or where the product name or
price is presented only by an image (but not text), cannot be analyzed by our systems.
- The price tag must be displayed on the product page. In addition,
product pages that include a price tag that is either a price range, or where there
are several price tags (varying based on size/color/etc.), the algorithm will not
be able to find out the base price. That is not the case, however, when a page displays
both regular and sale prices, a rebate, etc.